When do I need a template?

For the first message to someone, and for every message outside the 24-hour conversation window, a template is required. Inside that window, when someone has just replied, you can send free-form text.

WhatsApp Business templates: 7 examples for your flex pool

Q: Will my templates always be approved?

Not automatically: avoid misleading or purely promotional text, use a clear sender and one recognisable purpose per message. Boomer submits your templates for you and keeps them current, so your shift offers arrive.

If you want to message your flex pool at scale, you cannot simply send anything you like. WhatsApp Business works with templates: message formats approved in advance. This guide explains what they are, why they protect you from a ban, and gives seven examples you can use straight away. New to WhatsApp Business? Read the full explanation first.

What are WhatsApp Business templates?

A template is a message format that Meta approves before you are allowed to send it. It can contain variables, such as a name, date or location, which you fill in per person. Approved templates are exactly why you can send at scale from the official platform without getting blocked: you stay inside the rules by design.

Why you cannot do without them

For the first message to someone, or outside the 24-hour conversation window, a template is required. Send free-form text to large groups and you stand out to Meta's enforcement systems. So templates are not a limitation, they are your protection.

7 examples for your flex pool

Seven templates below. {{ }} is a variable that gets filled in per person.

Offering a shift: "Hi {{name}}, there is a shift on {{date}} from {{start}} to {{end}} at {{location}}. Can you make it? Reply YES or NO."
Confirmation: "Great {{name}}, you are booked for {{date}} at {{start}}, at {{location}}. See you then!"
Reminder: "Hi {{name}}, quick reminder: tomorrow at {{start}} we expect you at {{location}}. Address: {{address}}."
Last-minute call: "Urgent {{name}}: a shift is free tonight from {{start}} to {{end}} at {{location}}. First to reply gets it. Available?"
Asking for availability: "Hi {{name}}, which days are you available next week? Send them over."
No-show follow-up: "Hi {{name}}, we missed you today at {{location}}. Everything alright? Let us know what happened."
Welcoming a new worker: "Welcome to {{agency}}, {{name}}! From now on you will get your shifts and updates here. Questions? Just send them."

Keeping your templates approved

A few of Meta's rules to avoid rejection: no misleading or purely promotional text, a clear sender, and one recognisable purpose per message. Boomer submits your templates and keeps them current, so your shift offers always arrive.

Filling shifts without the manual work

Templates only do their job when they go to the right people automatically. Boomer matches open shifts to the workers who can take them and sends the right template out by itself. Want to see how that works? Book a demo.