Staffing agencies

Because you are using something that was not built for it. The WhatsApp Business app is meant for a shop with a handful of chats a day, not for hundreds of shift invitations on a Tuesday morning. If enough recipients block or report you, or the pattern looks like spam, the number goes. On the official WhatsApp Business Platform that volume is expected: your number is verified and you start conversations with approved templates.

Usually you can message them, but consent is rarely the right legal basis. For work-related messages to your own workers, performing the employment contract or legitimate interest normally fits better, because consent given inside an employment relationship is hard to call freely given. Recruitment messages to people who do not work for you yet follow different rules.

Yes. Meta Coexistence lets you connect the number that is already running in your WhatsApp Business app. Your chats and contacts stay, your recruiters keep using the app on their phone, and Boomer runs alongside on the same number.

No. Boomer is a communication platform. It connects to the scheduling system you already use, and sign-ups land there. Boomer can also do the scheduling itself, but that is optional.

150 euro per month during the pilot and 250 euro per month after that, plus what Meta charges per conversation. Meta's rate depends on the recipient's country: in the Netherlands it is roughly 4 cents for a shift invitation or reminder and roughly 13 cents if the message counts as marketing.

Usually a few days. Connecting the number takes about fifteen minutes. What takes time is Meta: your business portfolio has to be in order, and a payment method has to be attached before message templates get approved.