Your scheduling does not run on one person. Yet at many agencies WhatsApp Business is stuck on one phone, with one colleague. When they go on holiday, the channel stops. So how do you get your whole team onto the same number? This guide explains it. Missing the basics? Start with our explanation of WhatsApp Business for staff.
Why the free app does not grow with you
The WhatsApp Business app is tied to one phone and one SIM. You can open it on a couple of screens through WhatsApp Web, but real collaboration, dividing conversations, seeing who picks up what, is not there. Pass the phone around and you lose the overview and the history. For a planning team that is too fragile.
On the platform your whole team works on one number
On the WhatsApp Business Platform the number is no longer tied to a device but to your organisation. That lets your whole team work on it at the same time:
- One shared number for the entire planning team, no more private phones.
- Conversations divided across colleagues, with a view of who picks up what.
- The full history stays, also when someone is away or leaves.
- Permissions per user, so everyone sees what they need to see.
Several branches or brands?
Working with several locations or labels? Each gets its own verified number, separate from the others, managed from one place. That way every branch keeps its own line without a drawer full of phones.
An overview instead of scattered phones
The real gain is not only "everyone on one number", but the reporting around it: who replied, confirmed or declined, in one screen. And if you want to keep using the WhatsApp Business app you know for personal conversations, that works alongside the platform through Coexistence.
Setting it up
Multiple users works as soon as you are on the platform. Boomer arranges that connection for you, including users and permissions. Book a demo and we will show you how your team will work together on one number.