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    <description>Boomer helpt uitzendbureaus hun hele flexpool ban-proof via WhatsApp te bereiken, met inzicht en AI. Het koppelt met je bestaande planningssoftware of plant desgewenst zelf.</description>
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      <title>Can you message your staff on WhatsApp? What the GDPR allows</title>
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      <description>Messaging your flex pool is allowed, but consent is usually the wrong legal basis. What does work, and why that group chat is your biggest risk.</description>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
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      <title>WhatsApp gets more expensive on 1 October: what you can do</title>
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      <description>The Netherlands is one of the most expensive countries for WhatsApp messages, and from 1 October 2026 your replies are no longer free. What it costs.</description>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
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      <title>Setting a PIN for your WhatsApp Business number: how to prevent a takeover</title>
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      <description>Verification codes you did not request, or suddenly logged out? Someone is trying to take over your number. Here is how to switch on two-step verification.</description>
      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
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      <title>Boomer vs. Trengo: which one fits how you use WhatsApp?</title>
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      <description>Trengo is an omnichannel customer service inbox. Boomer is built to reach and schedule your flex pool. How to pick the right one.</description>
      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
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      <title>Getting WhatsApp Business for your flex pool: a step-by-step guide</title>
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      <description>How do you get WhatsApp Business set up for hundreds or thousands of workers? The difference between the app and the platform, and how to start safely.</description>
      <pubDate>Thu, 25 Jun 2026 00:00:00 GMT</pubDate>
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      <title>WhatsApp Business with multiple users: how to set it up</title>
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      <description>Can WhatsApp Business work with multiple users? Not with the free app, but it does on the platform. Here is how your whole team works on one number.</description>
      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
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      <title>WhatsApp number blocked? Here is why, and how to prevent it</title>
      <link>https://heyboomer.nl/en/blog/whatsapp-number-blocked/</link>
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      <description>Your WhatsApp number is blocked and your flex pool is unreachable. Why it happens, what to do now, and how to stop it happening again.</description>
      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
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      <title>WhatsApp Business templates: 7 examples for your flex pool</title>
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      <description>What are WhatsApp Business templates and what do good ones look like? Seven templates for reaching your flex pool, plus Meta&apos;s rules.</description>
      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
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      <title>Never losing your number: the engineering behind a channel that holds</title>
      <link>https://heyboomer.nl/en/blog/why-the-official-whatsapp-platform/</link>
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      <description>Four SIM cards and a private number is not an architecture, it is a delay. How to build a recruiting channel that stays standing at any volume.</description>
      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
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      <title>How our AI knows what to answer</title>
      <link>https://heyboomer.nl/en/blog/rag-for-staff-communication/</link>
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      <description>A language model knows everything about the world and nothing about your agency. The difference is the context you give it.</description>
      <pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate>
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      <title>An AI that actually understands your workers</title>
      <link>https://heyboomer.nl/en/blog/ai-that-does-things-tool-use/</link>
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      <description>A chatbot that only gives you text back is a toy. An agent that checks your schedule, books a shift and confirms it is a colleague. Here is how we built that.</description>
      <pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate>
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      <title>How do you build a product that scales without buckling?</title>
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      <description>How do you meet every customer request without losing sight of your vision? It is a question every growing software company wrestles with.</description>
      <pubDate>Sun, 23 Nov 2025 00:00:00 GMT</pubDate>
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      <title>Workers do not want an app, they want to message</title>
      <link>https://heyboomer.nl/en/blog/staff-do-not-want-an-app/</link>
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      <description>Contact with young workers only really works when it is human, personal and direct.</description>
      <pubDate>Tue, 14 Oct 2025 00:00:00 GMT</pubDate>
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    <item>
      <title>Hi Boomer!</title>
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      <description>We all know how a good team feels: the communication takes care of itself. Personal contact motivates, and it is why someone goes the extra mile.</description>
      <pubDate>Sat, 04 Oct 2025 00:00:00 GMT</pubDate>
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